I.F.W.D. Design Principles

I = Innovation:
Constantly striving to find new ways to simplify and enhance your outdoor experience

F = Function:
Ease of use. Performs in all types of environments and situations.

W = Weight:
Always making sure you are not packing around excess weight, but not sacrificing quality, durability or performance just to shave off a few ounces.

D = Durability:
Works every time, all the time, always.

The I.F.W.D.tm Design Principles are in everything we do.

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